Insight Categories: Product Naming

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There...

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back...

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to...

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers...

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than...

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your...

Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common:...

Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with...

We’re often asked how we create our names.  Our answer is that naming is both an art and a science...

Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space...