Insight Categories: Product Naming

Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty

Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your

What I saw in the fragrance aisle certainly got my attention. (I'll admit I knew nothing about knockoff scents, so

Today, Venmo is THE mobile payment app in the USA. My friends and I use it all the time; splitting

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to

This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about