Insight Categories: Product Naming

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &...

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som...

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client...

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero...

Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy...

Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your...

What I saw in the fragrance aisle certainly got my attention. (I'll admit I knew nothing about knockoff scents, so...

Today, Venmo is THE mobile payment app in the USA. My friends and I use it all the time; splitting...

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company...

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be...