Insight Categories: Product Naming

Although the name is welcoming and friendly, it also has an epic-ness to it as you can't ignore the size

GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want

Like the iconic song, Kicks suggests driving fun and freedom.

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som

Keysight, leading provider of electronic product design, test, and optimization solutions (and long-time Catchword client), has launched PathWave, the first

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero