Insight Categories: Product Naming

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and...

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we...

December is always a blast here at Catchword as we get to look back at the words, names, and taglines...

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters,...

The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product...

Although the name is welcoming and friendly, it also has an epic-ness to it as you can't ignore the size...

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t...

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want...

Like the iconic song, Kicks suggests driving fun and freedom.