Insight Categories: Product Naming

Long-time client Intel has announced the new Intel® Arc™ Graphics Solutions, which will deliver high performance gaming, immersive visuals, and

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Who could resist the opportunity to weigh in on a new pasta shape name?

They say imitation is the highest form of flattery.

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we

December is always a blast here at Catchword as we get to look back at the words, names, and taglines

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters,

The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product