Insight Categories: Product Naming

Sometimes a descriptive name just works, especially if done with a little bit of humor. As an aspiring guitar player,

The housing crash has hit hard in California, and nowhere worse than areas undergoing aggressive growth in the form of

Stampede (great product name!) is a home grown vitamin-enhanced beer out of Dallas, Texas. So it’s no surprise that Jessica

This is the way the founders of Café Gratitude (a SF Bay area restaurant which offers raw, vegan, organic fare)

Tea for what ails you. Tea to help you fall in love (no promises here, at least not in that

I don’t know about yours, but my neighborhood is suddenly covered in ads for Grape-Nuts. The marketing slant is one

Central coastal California is a heaven of fruits and vegetables in the summer. The Berkeley farmers’ markets showcase a kaleidoscope

We here at Catchword Global Headquarters are big fans of caffeine – we never got that diet Coke dispenser installed,

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come

The recently launched Safeway store brand CSD is marked by a distinctly generic name for its Sprite look-a-like: Ditto. Apparently