It had to be called …

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Sometimes a descriptive name just works, especially if done with a little bit of humor. As an aspiring guitar player, I recently found an amazing piece of software that allows you to slow down your favorite songs (and thereby emulate them), without changing the pitch. The brand name? The Amazing Slow Downer. The name is as easy and approachable as the product, and it made me smile. Enough said!

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Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and

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