It had to be called …


Sometimes a descriptive name just works, especially if done with a little bit of humor. As an aspiring guitar player, I recently found an amazing piece of software that allows you to slow down your favorite songs (and thereby emulate them), without changing the pitch. The brand name? The Amazing Slow Downer. The name is as easy and approachable as the product, and it made me smile. Enough said!


Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...
Our take on AI chatbot names and how they reflect our hope for, and fear of, AI