Insight Categories: Product Naming

This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla

We couldn’t help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had

By now you’ve likely heard all about KFC’s newest monstrosity masquerading as a sandwich. The Double Down is composed of

Pepsi and Mountain Dew have launched sub-brands made with real sugar. Pretty cool idea, if you ask me. I would

I was screening names on Google and stumbled upon these pants at Target.com. Pita Bread pants? What do you wear

The media is awash with criticisms of Apple’s new name: iPad. Now, no one expected the product itself to be

Laurel and I love the XKCD web comic. Today their comic seems eerily appropriate given that we launched our Brand

Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding

Barnes & Noble is launching Nook, their new e-book reader this week. Will the Nook unseat Amazon’s Kindle? Only time

My daughter is one of those kids who can’t come back from a bike ride without presenting me with something