Insight Categories: Naming Tips

Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light...

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you...

At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you...

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development...

In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming...

In my Naming by Numbers blog post of May 26, I shared the many roadblocks facing potential name candidates. To overcome these...

People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine,...

At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that...

Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all...

When clients come to us needing a new product or company name for an exciting project, there’s a common situation...