Insight Categories: Naming Tips

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only...

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers...

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that...

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than...

At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a...

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming...

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up...

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates...

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of...

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name...