Insight Categories: Naming Tips

How to get the best out of the AI bot as a name development tool
05.03.2023
How to develop a perfect name for your company, product, or service
02.23.2023
Cautionary tales from the naming trenches
03.01.2022
Research has a place, but name selection is NOT an applause-o-meter beauty contest.
02.14.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
Tips for how businesses can make sure their name will stand the test of time
05.19.2020
Here’s the truth behind what it really takes to succeed as a professional namer.
02.12.2020
A brand name is a very, very short story. It’s a powerful tool to connect with the people you want
01.08.2019

Now is the time of year where you can read about all the top baby names from 2016, and all

01.18.2017

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company

08.17.2016

Don’t know your Aphesis from your Euphemism?