Insight Categories: Naming Tips

How to develop a perfect name for your company, product, or service
08.15.2022
Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your...
03.01.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
Tips for how businesses can make sure their name will stand the test of time
05.19.2020
Here’s the truth behind what it really takes to succeed as a professional namer.
02.12.2020
A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?
01.08.2019
Now is the time of year where you can read about all the top baby names from 2016, and all...
01.18.2017
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company...
08.17.2016
So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience, every project still presents unique challenges. But with some time, elbow grease, and professional naming agency wisdom, we can help you name it like a pro!
03.02.2016

Don’t know your Aphesis from your Euphemism?