Insight Categories: Naming Tips

How to develop a perfect name for your company, product, or service

Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your...

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Tips for how businesses can make sure their name will stand the test of time

Here’s the truth behind what it really takes to succeed as a professional namer.

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

Now is the time of year where you can read about all the top baby names from 2016, and all...

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company...

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience, every project still presents unique challenges. But with some time, elbow grease, and professional naming agency wisdom, we can help you name it like a pro!