Insight Categories: Naming Tips

How to get the best out of the AI bot as a name development tool
05.03.2023
How to develop a perfect name for your company, product, or service
02.23.2023
Cautionary tales from the naming trenches
03.01.2022
Research has a place, but name selection is NOT an applause-o-meter beauty contest.
02.14.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
Here’s the truth behind what it really takes to succeed as a professional namer.
02.12.2020
A brand name is a very, very short story. It’s a powerful tool to connect with the people you want...
01.08.2019
Now is the time of year where you can read about all the top baby names from 2016, and all...
01.18.2017
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company...
08.17.2016
So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to...
03.02.2016

Don’t know your Aphesis from your Euphemism?