Insight Categories: Naming Tips

How to get the best out of the AI bot as a name development tool

How to develop a perfect name for your company, product, or service

Cautionary tales from the naming trenches

Research has a place, but name selection is NOT an applause-o-meter beauty contest.

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Tips for how businesses can make sure their name will stand the test of time

Here’s the truth behind what it really takes to succeed as a professional namer.

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want

Now is the time of year where you can read about all the top baby names from 2016, and all

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company