Insight Categories: Name Reviews

Kellogg is splitting up, but the name of the company that will house Pringles, Pop-Tarts, and other temptations is not very tasty.

This Gen Z social app is not for olds like us, but the name's a gas gas gas.

Pepsi's replacement for Sierra Mist may taste great, but does the name shine?

Johnson & Johnson spinoff Kenvue will be a powerhouse, with an estmated 1 billion customers. Is Kenvue the company name this heavyweight deserves? Catchword's experts weigh in.

GE is separating into three public companies. GE HealthCare will, logically, focus on healthcare, GE Aerospace on aerospace, and GE Vernova on renewable energy. One of these things is not like the others.

Clearly, Haleon has come out of the gate a strong company, but what about its name?

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?

Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its team?

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how's the name?