Insight Categories: Name Reviews

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI

Does the new name cut the mustard?

Global leader in CX Sitel Group has rebranded as Foundever. International naming is tough, but they could've found better.

Kellogg is splitting up, but the name of the co that will house Pringles, Pop-Tarts, and other temptations is not...

This Gen Z social app is not for olds like us, but the name's a gas gas gas.

Pepsi's replacement for Sierra Mist may taste great, but does the name shine?

Johnson & Johnson spinoff Kenvue will be a powerhouse, with an estmated 1 billion customers. Is Kenvue the company name...

GE is separating into three public companies. GE HealthCare will, logically, focus on healthcare, GE Aerospace on aerospace, and GE Vernova...

Clearly, Haleon has come out of the gate a strong company, but what about its name?

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”