Insight Categories: Fun Stuff

Who could resist the opportunity to weigh in on a new pasta shape name?

They say imitation is the highest form of flattery.

Is Rabobank a naming felony or just fun to say?

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood.

December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 

According to Rover.com, the number of pet names influenced by musicians, actors, royals, and other celebs is way up this year.

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

The City of Roses has a nose for puns.

What I saw in the fragrance aisle certainly got my attention. (I'll admit I knew nothing about knockoff scents, so this excursion into shameless copycattery was quite educational.) I'm happy to report that the imitation scent industry is alive and well and provides ample fodder for a master's thesis in branding, pop culture, or psychology.

Now is the time of year where you can read about all the top baby names from 2016, and all...