Insight Categories: Company Naming

Tribute or appropriation? For startup Bodega, the name evaluation can't be separated from a discussion of the company—and name—roll-out.

In the tech world, if you don’t evolve, you fall behind. And when you fall too far behind, even the most...

Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your...

Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in...

In advance of their IPO, Snapchat is lopping off the “chat” part of their name. Among certain circles, this happened...

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company...

Siemens recently rebranded its healthcare division, part of its long-term strategy to expand the department into its own company (the...

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There...

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back...

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to...