Insight Categories: Branding

At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky...

This one would have been more timely 18 months ago but it’s still a good example of thoughtless naming. From...

Today I was talking to Tim Whitman, our web designer, and I actually said those words: “Make the logo bigger!”....

As we here at Catchword have pointed out numerous times (here, here, here, and here) we can’t stand the new SyFy...

NB: None of our clients ever do this. We love you, clients!

Stephen Baird’s post on the DuetsBlog about renaming the Washington Redskins really hit home with me. I’m not a Native...

I love Mental Floss — Everyone should read it. They ran a fun naming piece yesterday on the origins of...

As my fellow office-mates at Catchword World Headquarters will tell you, I’m always cold. Always. On any given day, I...

This post was conceived during the recent State of Green Business Forum yesterday in San Francisco. Great conference, BTW. I...

We love our clients. Twice in the last month we’ve been asked by different clients to develop product names for...