Industry: Lifestyle

Case Study

The Home Depot

Naming scores of products for in-house brands Hampton Bay, TrafficMaster, Home Decorators Collection, and more


Domain name for Pivia, an Italian beauty and fashion company


Domain name for Purafide, an air purifier and accessories company


Domain name for Doteworthy, a profile and writing consultant services company for online dating


Domain name for Seint's color creme makeup product


Line of sustainable derived natural ingredients to improve performance, efficiency, application, and sensory appeal across a range of beauty industry categories

Case Study


Naming a line of innovative weather-resistant siding from Ply Gem, the leader in exterior home products

Ferguson Landmark

The premium line of undercounter appliances for wine and other beverages from leading kitchen, bath, and lighting supplier Ferguson


App that helps concert-goers find the best live music nearby


Annual celebration of athletics, wellness, and entertainment created by Dwayne “The Rock” Johnson and Dany Garcia.

Don’t know your Aphesis from your Euphemism?