Industry: Health & Biotech

Cepheid

Brand architecture and naming strategy for a leader in molecular diagnostics, part of global life sciences giant Danaher

Persana

Domain name for Persana, an aesthetic health services company that connects patients to world-class physicians.

Case Study

Boston Scientific Vitalyst

Minimally invasive, temporary heart pump system for high-risk interventions to treat coronary disease

Case Study

DELFI FirstLook

The first high-sensitivity liquid biopsy test in the US for early lung cancer detection

Case Study

IDEXX Vello

Veterinary healthcare platform that seamlessly connects practices and pet owners via digital tools

Case Study

Catalyx

The leader in global automation and process optimization for the life sciences industry

ZeroIn

Powerful application suite for healthcare facilities and senior living market strategy planning and development

Brava

Invisible, fast, teeth-straightening technology that delivers a command-performance smile without the hassle of braces or aligners

CSI Brand Architecture

Brand architecture, naming strategy, and naming protocol for CSI, a leader in medical devices that treat coronary disease

Baby360

Health education agency that provides maternity education solutions to healthcare facilities

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