Way too much


I heard an ad on the radio yesterday for AM/PM mini-mart. The purpose of the spot was to push junk food in mass quantity. Super-sized sugar drinks with extra-large bags of cholesterol and carbohydrate bombs. And it was all summed up by their new tag-line: Too much good stuff. Puh-leeze.

Did the folks at AM/PM miss the memo? Obesity is the new plague. Diabetes the new pox. It’s one thing to sell the food — all convenience stores do that, and will likely continue to do that until every one of their customers drops dead. But the tag-line is just plain dumb. It calls attention to the problem, and then gives it the snub.

The folks at AM/PM don’t need a tag-line that suggests they are doing the world a favor by selling this junk, but I think they could have done better than this. I know a great naming company that would love to help…


How to develop a perfect name for your company, product, or service
December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless