Versalume and Corning Fibrance in Sports Illustrated

By Diamond Leung

April 20, 2017

Corning VersalumeThe day before the hardwood floor at Haas Pavilion at the University of California, Berkeley was to be ripped up and replaced after another year on the athletic playing surface, a Silicon Valley-based company got access to the arena to conduct a test.

Could Versalume’s thin and flexible optical fibers when embedded into the perimeter of the basketball floor light up for those in the arena to see? The cable was laid into the wood and routed along the edge of the baselines and sidelines around the four corners of the court and lit up just last week.

Kerry Keating, Versalume’s senior strategist focusing on the sport and entertainment industries, watched over the test and is a veteran on the college basketball scene. He had served as Santa Clara University’s tech-savvy head men’s basketball coach for nine seasons up until a firing that left him in transition. Among the players Keating recruited to play at UCLA while he was an assistant coach was a player named Russell Westbrook, who had been overlooked.

Now it’s Keating who envisions a bright future in which Versalume can use Corning Fibrance Light-Diffusing Fiber technology to colorfully light up the perimeter of basketball floors to be synchronized with shot clock and game clock buzzers. Referees right now have the ability to use LED-lit backboards to assist them in making decisions on whether or not a shot was released before or after time has expired. With the perimeter of the floor lit up, an official would conceivably have another tool and an angle that is sure to be within the line of sight….

Full storyCatchword-named Versalume in Sports Illustrated

… Could Versalume’s thin and flexible optical fibers when embedded into the perimeter of the basketball floor light up for those in the arena to see?

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