TikTok Effect House in Adweek

By David Cohen

April 12, 2022

TikTok Opens Effect House Beta to All Creators on Its Platform

More than 450 creators published effects in the early beta, resulting in over 1.5 billion videos

TikTok said Tuesday that its Effect House beta is now open to all effect creators on its platform.

The early beta of Effect House resulted in more than 450 effect creators publishing effects on the platform, inspiring the creation of over 1.5 billion videos that were viewed more than 600 billion times globally.

TikTok explained in a blog post Tuesday, “Creative effects are part of what makes it so fun to create on TikTok. Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain and share stories through a wide array of engaging and immersive formats. To expand what’s possible with effects, we created Effect House—a platform that allows anyone to build community effects for TikTok. Effect House has been in closed beta since last fall, and today we’re excited to open the beta to all creators, designers and developers from around the world, inviting them to imagine new frontiers for TikTok’s effects universe.” …

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