TikTok Creator Next in The Verge

By Emma Roth

December 1, 2021

TikTok rolls out Creator Next and expands money-making opportunities for creators

 

TikTok has announced that it’s rolling out Creator Next, a single hub for all of the platform’s monetization tools, and it also outlined some updates for its existing creator tools (via TechCrunch). In a post on TikTok’s newsroom, the short-form video platform explains that alongside Creator Next, it’s also widely introducing its tipping feature, which lets users send money directly to their favorite creators.

 

This is part of TikTok’s larger efforts to retain creators and prevent them from hopping on other networks that pay creators, like Instagram, Facebook, YouTube, and Snapchat. When the platform was just a year old in 2019, users struggled to find ways to earn money natively through the app, as they had to secure deals and sponsorships outside of the app. To help remedy this, the platform later rolled out its $200 million Creator Fund in 2020, splitting up the cash to reward the platform’s most popular creators.

 

TikTok started testing Tips as another way for creators to make money this October, but now it appears that the feature is available to all creators who meet TikTok’s eligibility requirements.

 

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