Beach St. in BXP Magazine

By Robert Lerose

July 26, 2021

Catching a Wave

Beach St. Vodka Cocktail depicts summer imagery to promote an authentic drinking experience.

Between 2018 and 2020, sales of alcoholic hard seltzers jumped from approximately $500 million to more than $4 billion, according to NielsenIQ. When a sector like this catches fire, it provides both an opportunity and a challenge to introduce a new product.

The packaging needs to convey the brand message and taste experience, quickly and indelibly. Enter Beach St. Vodka Cocktail, a new hard seltzer from Christopher Michael Brands. …

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