Beach St. in BXP Magazine
Catching a Wave
Beach St. Vodka Cocktail depicts summer imagery to promote an authentic drinking experience.
Between 2018 and 2020, sales of alcoholic hard seltzers jumped from approximately $500 million to more than $4 billion, according to NielsenIQ. When a sector like this catches fire, it provides both an opportunity and a challenge to introduce a new product.
The packaging needs to convey the brand message and taste experience, quickly and indelibly. Enter Beach St. Vodka Cocktail, a new hard seltzer from Christopher Michael Brands. …