How do you make your brand memorable and trustworthy in your customers’ eyes? Picture Patagonia, a company that has truly mastered the art of consistent branding. No matter where you encounter the brand — Instagram, its website, YouTube — you’ll find gorgeous nature imagery. The company also constantly highlights its commitment to sustainability with slogans like “Earth is now our only shareholder.”
This uniformity doesn’t happen by accident. Many businesses use brand books (AKA style guides) to define every aspect of their identities. They help brands present the same image across different platforms and team members. It’s also incredibly useful for scaling. Instead of debating which fonts or colors look best, those choices have already been strategically decided on. As a result, marketers can just go with whatever’s in the brand book.
Save yourself time, money, and headaches by creating a brand book. This guide breaks down the key components and shares practical tips for designing a strong resource for your brand. …
