Navigating with style

By Mark Skoultchi

June 7, 2007

Catchword recently helped Magellan create a product name for their new automotive GPS brand. Our goal was to create a name that conveys the premium nature of the voice-operated GPS navigation device.

Maestro has been making a big splash lately and getting some great press coverage. The New York Times had a brief review. It also got a good review a little closer to home, in the San Jose Mercury.

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