How to avoid creating culturally insensitive brand names: How Brands Are Built guest post

By Catchword

November 16, 2020

From Aunt Jemima and Uncle Ben’s to Fair & Lovely and the Washington Redskins, a number of heritage brands have recently had to come to terms with a history of bigotry and cultural insensitivity.

This week on How Brands Are Built, Catchword co-founder and resident linguist Laurel Sutton examines the recent backlash and provides expert tips on how to avoid these kinds of branding mistakes and establish a positive, lasting legacy.

How Brands Are Built is a blog and podcast where branding professionals get into the details of what they do and how they do it, practically and tactically.

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