Catchword’s Mark Skoultchi featured in Mental Floss

By Erin Milnes

July 27, 2017

Mark Skoultchi - Principal and Project Lead, Catchword BrandingCatchword partner Mark Skoultchi offers some insights into the naming biz in “13 Secrets of Professional Naming Consultants,” which recently appeared in Mental Floss.

Mark tells it like it is regarding practitioners of our profession,

“‘The notion that namers are hippies and poets jotting down names on cocktail napkins couldn’t be farther from the truth,’ says Mark Skoultchi, a partner at Catchword, the agency that named the Fitbit Flex and Force and Starbucks’s Refreshers line.”

and our process,

“So before namers get together to present feasible ideas to the clients they’re working with, they come up with hundreds, if not thousands, of potential options. ‘At Catchword, 200 names is scratching the surface,’ Skoultchi says.”

Great work, Mark!

For more insights on company and product naming, visit our Resources page. Or if you have a specific project in mind, please contact us.Catchword's Mark Skoultchi on professional naming

Catchword partner Mark Skoultchi offers some insights into the naming biz in “13 Secrets of Professional Naming Consultants,” which recently appeared in Mental Floss.

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