Brand Name Owner’s Manual

By Mark Skoultchi

June 19, 2008

Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve gone from a small startup working with a handful of up-and-coming firms to a full-service bicoastal naming agency with a roster of blue chip clients.

In honor of our 10th anniversary, we’d like you to have a copy of our first ever Brand Name Owner’s Manual. It’s a driver’s guide for that most critical marketing vehicle: your name. We hope that it tickles your funnybone (and even proves useful from time to time).

Now this manual isn’t meant to be a serious how-to guide for creating names. (For that, we recommend an accomplished name development firm.) But there are plenty of tips for avoiding common perils of naming—and steering towards a name that will give your brand traction. (Check out our tricks for evaluating names and screening names, among other lessons we’ve learned over the years that have helped us to help brand stewards like you.)

Of course, if the last decade didn’t offer us an opportunity to collaborate with you we certainly hope this next one will!

Warmest regards, and happy birthday to us! It’s been a great ride…

The Catchword Team

Click the image above (or click here) to read our Brand Name Owner’s Manual.

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