September 23, 2020
With two ingredients proven to promote relaxation and reduce stress, this functional water is designed to get you far more than 40 winks. But is the name “Driftwell” a dream-come-true, or simply a snoozefest?
July 28, 2020
Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.
July 21, 2020
At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.
June 4, 2020
The new nonprofit promotes and supports women in health-leadership positions around the world.
May 21, 2020
Nationwide lockdowns are reshaping the world, and after just two months, our lives already bear little resemblance to what they once were. As we grapple to understand Covid-19 and its implications, we can’t help but see the vocabulary it is ushering in. Here’s a sampling of the lingo we’ve become all too familiar with.
May 19, 2020
Tips for how businesses can make sure their name will stand the test of time
March 31, 2020
Whether colleague or competitor (or both!), these folks share the branding lens through which we view the world, and truly get why we love what we do.
March 16, 2020
Consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775
March 2, 2020
“’The value of + is that it implies more, better, premium,’ explains Maria Cypher, … ‘without being specific as to content, scale, or degree of premium-ness.’
February 18, 2020
The name Croissant Stuffers immediately lets you know you’re in for some hot, savory goodness that will fill your belly.