November 16, 2020
No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.
November 5, 2020
“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said.
October 29, 2020
A leading resource for small business online tools, products, and services, Digital.com ranked Catchword #3 nationwide.
October 9, 2020
The 2020 MUSE award is the second gold for Catchword’s work on URSA, which earlier captured the high honor from the MarCom Awards.
September 23, 2020
With two ingredients proven to promote relaxation and reduce stress, this functional water is designed to get you far more than 40 winks. But is the name “Driftwell” a dream-come-true, or simply a snoozefest?
September 21, 2020
Competition was fierce in the Golden State, with thousands of agencies contributing to an economy that’s not only the largest among the states but is the 5th biggest in the world.
July 28, 2020
Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.
July 21, 2020
At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.
June 4, 2020
The new nonprofit promotes and supports women in health-leadership positions around the world.
May 21, 2020
Nationwide lockdowns are reshaping the world, and after just two months, our lives already bear little resemblance to what they once were. As we grapple to understand Covid-19 and its implications, we can’t help but see the vocabulary it is ushering in. Here’s a sampling of the lingo we’ve become all too familiar with.