CatchThis Blog

It is the second time in as many years that Catchword has taken home a trophy.
The name Attain, bold and slightly tech-y in tone, instantly expresses the empowerment and satisfaction of achieving your health goals through daily activity.

You may have noticed that many money-related apps and services have human first names these days. News and opinion site Vox has noticed too and asked Catchword co-founder Laurel Sutton to help readers understand the trend.

Catchword recommended the name Storyscape for its clear expression of the expansive, immersive nature of each adventure.

NBC Sports Group and PwC review their experience with Catchword. Our client-centric, proven process for creating stand-out, strategic names is why we have a perfect 5-star rating on leading agency review site Clutch.

Catchword takes gold in its first entry to the competition, one of the largest and most-respected in the world.

The name Attain, bold and slightly tech-y in tone, instantly expresses the empowerment and satisfaction of achieving your health goals through daily activity.

News Corp, the mass media conglomerate that owns Dow Jones & Company (publisher of The Wall Street Journal and Barron’s), the New York Post, The Times (of London), Foxtel (Australian TV), HarperCollins, and others, is launching a new news aggregation app and website: Knewz.

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to characterize today’s intelligent home products. In particular, Brandl’s piece focuses on Google (including its Nest brand of home products) and considers the search giant’s communication shift away from “smart home” to “helpful home.” Here is […]