CatchThis Blog

Trident true? Name review of BlueTriton


August 23, 2021

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of bottled water company Nestlé Waters North America.

Catchword recognized as top B2B service provider for San Francisco and entire state


June 30, 2021

“With hundreds of fantastic agencies in the Bay Area, we are especially thrilled to receive the Clutch Leader Award again for outstanding performance on our home turf,” said Catchword principal Maria Cypher.

Long story short: Name review of Kindle Vella


June 10, 2021

Vella, soon to be part of our one-click culture, is, unsurprisingly, on-message.

Can we buy a vowel? Name review of Abrdn


May 31, 2021

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.

Why your project needs a code name and how to choose one


May 18, 2021

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Catchword’s Clutch double-play: #1 for naming, #1 for branding


May 10, 2021

“The Catchword team is honored and thrilled to see our dedication to excellence recognized by the Clutch analysts, and, more importantly, our clients,” said principal Mark Skoultchi.

Y oh Y? Name review of Kyndryl


May 3, 2021

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?

Pastafazool! Helping to name Cascatelli

Laurel Sutton

April 8, 2021

Who could resist the opportunity to weigh in on a new pasta shape name?

Clutch ranks Catchword #1 naming agency in the world for 5th year


March 15, 2021

With 63 reviews from well-known brands such as NBC Sports Group, Corning, and PwC, and despite steep competition from thousands of agencies, Catchword’s expertise, brand presence, award-winning portfolio, and consistent 5-star reviews have kept the company in the #1 spot every day since Clutch began recognizing leadership in naming.

Much ado and much adon’t: Name review of Nothing


February 17, 2021

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?

Create the Perfect Brand Name