CatchThis Blog

Generally appealing: Name review of GE Vernova


September 14, 2022

GE is separating into three public companies. GE HealthCare will focus on healthcare, GE Aerospace on aerospace, and GE Vernova on renewable energy. One of these things is not like the others. Is this name a bold maverick or redheaded stepchild?

Hale yes! Name review of GSK spinoff Haleon


July 20, 2022

Clearly, Haleon has come out of the gate a strong company, but what about its name?

Elevance in the Room: Review of Anthem’s New Name


June 2, 2022

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

Platinum & gold for Catchword in 2022 Hermes Creative Awards


April 25, 2022

“We couldn’t be more delighted and proud to see these names recognized by such an esteemed international competition,” said Catchword principal Mark Skoultchi.

Catchword takes gold and silver in MUSE Creative Awards 2022


April 6, 2022

“We’re thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn’t be prouder of these three new product names, which have already gained great recognition in their industries.”

10 worst company naming mistakes


March 1, 2022

Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your brand and engage your customers. Get it wrong, and you might render your company invisible, or call attention to it for all the wrong reasons. Take it from us, company naming is not for the […]

Now we’re talkin’! Name review of Abbott Lingo


February 15, 2022

Abbott’s new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?

No skin in the game: Name review of Washington Commanders


February 3, 2022

Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its team?

American Name Society Names of the Year 2021


February 1, 2022

What do Great Resignation, Karen, and Cyber Ninjas have in common?

Car Thing, you make my heart sing: Name review of the new device from Spotify


January 17, 2022

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how’s the name?

Create the Perfect Brand Name