CatchThis Blog

The new nonprofit promotes and supports women in health-leadership positions around the world.

Nationwide lockdowns are reshaping the world, and after just two months, our lives already bear little resemblance to what they once were. As we grapple to understand Covid-19 and its implications, we can’t help but see the vocabulary it is ushering in. Here’s a sampling of the lingo we’ve become all too familiar with.

Tips for how businesses can make sure their name will stand the test of time

Whether colleague or competitor (or both!), these folks share the branding lens through which we view the world, and truly get why we love what we do.

Consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775

“’The value of + is that it implies more, better, premium,’ explains Maria Cypher, … ‘without being specific as to content, scale, or degree of premium-ness.’

The name Croissant Stuffers immediately lets you know you’re in for some hot, savory goodness that will fill your belly.

Here’s the truth behind what it really takes to succeed as a professional namer.

For a fantasy and sci-fi geek like me, the Storyscape series was a dream project, and I loved playing the games.

Two thousand nineteen: the year of VSCO girls, even more Netflix hits, climate activism, the passing of a Reddit icon, and (oh!) a slew of new and approved words. December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and […]