CatchThis Blog

The name Croissant Stuffers immediately lets you know you’re in for some hot, savory goodness that will fill your belly.

Here’s the truth behind what it really takes to succeed as a professional namer.

For a fantasy and sci-fi geek like me, the Storyscape series was a dream project, and I loved playing the games.

Two thousand nineteen: the year of VSCO girls, even more Netflix hits, climate activism, the passing of a Reddit icon, and (oh!) a slew of new and approved words. December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and […]

The Boston-based, clinical-stage biotechnology company, founded in 2016, discovers and develops patient-directed, biomarker-driven therapies for cancer patients who need life-saving treatment.

According to Rover.com, the number of pet names influenced by musicians, actors, royals, and other celebs is way up this year.

Clutch, the leading B2B ratings and reviews platform, has ranked Catchword #1 worldwide for branding AND placed Catchword in the #3 position for best B2B service providers in every category in its 2019 report.

I’ll admit to a flush of pride at seeing Nature’s Promise prominently displayed in nearly every aisle. Catchword developed the name for Ahold’s private label line of natural and organic products.

It is the second time in as many years that Catchword has taken home a trophy.
The name Attain, bold and slightly tech-y in tone, instantly expresses the empowerment and satisfaction of achieving your health goals through daily activity.

You may have noticed that many money-related apps and services have human first names these days. News and opinion site Vox has noticed too and asked Catchword co-founder Laurel Sutton to help readers understand the trend.