July 12, 2019
Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.
July 5, 2019
Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?
June 20, 2019
An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]
June 18, 2019
Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.
June 13, 2019
“The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and superior client relationships, have kept the company in the top 3 for naming companies from the start,” said Clutch Business Analyst Jenna Seter earlier this year.
May 22, 2019
The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product that is both sincere and ridiculous, nostalgic and contemporary, which allows you to drink it ironically or earnestly or anywhere in between.
May 8, 2019
Say hi to the Catchword team at the International Trademark Association Annual Meeting, booth number 345, and enter our raffle or daily Naming Contest.
May 2, 2019
The Gold Award was presented to Catchword for its development of Soluna for the world’s first sustainably powered blockchain company.
April 24, 2019
Although the name is welcoming and friendly, it also has an epic-ness to it as you can’t ignore the size and scale of Stadia’s literal meaning.
April 18, 2019
GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name from Catchword. Formerly called SE Studio, GoMotion makes it easy to manage activity classes, registration, payments, website, and more. “We are excited to announce the rebrand of SE Studio to GoMotion,” said Tom Fristoe, Vice […]