CatchThis Blog

All about brand naming: Maria Cypher interview with MarkUpgrade

Erin Milnes

July 12, 2019

Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.

Settling the debate: Truist name review

Alex Kelley

July 5, 2019

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

Show me the money: Libra currency name review

Alex Kelley

June 20, 2019

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Good clean (and important) fun: Name review of Right to Shower

Alex Kelley

June 18, 2019

Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.

We did it again! Catchword ranked #1 naming agency for third consecutive year

Erin Milnes

June 13, 2019

“The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and superior client relationships, have kept the company in the top 3 for naming companies from the start,” said Clutch Business Analyst Jenna Seter earlier this year.

Teeter totter or sparkling water? Recess name review

Alex Kelley

May 22, 2019

The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product that is both sincere and ridiculous, nostalgic and contemporary, which allows you to drink it ironically or earnestly or anywhere in between.

Attending INTA next week? Drop by the Catchword booth for a chance to win!

Erin Milnes

May 8, 2019

Say hi to the Catchword team at the International Trademark Association Annual Meeting, booth number 345, and enter our raffle or daily Naming Contest.

Catchword wins Hermes Gold for Soluna

Erin Milnes

May 2, 2019

The Gold Award was presented to Catchword for its development of Soluna for the world’s first sustainably powered blockchain company.

Gaming the system: Stadia name review

Alex Kelley

April 24, 2019

Although the name is welcoming and friendly, it also has an epic-ness to it as you can’t ignore the size and scale of Stadia’s literal meaning.

GoMotion goes live with a new name from Catchword

Erin Milnes

April 18, 2019

GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name from Catchword. Formerly called SE  Studio, GoMotion makes it easy to manage activity classes, registration, payments, website, and more. “We are excited to announce the rebrand of SE Studio to GoMotion,” said Tom Fristoe, Vice […]