CatchThis Blog

Long story short: Name review of Kindle Vella

Catchword

June 10, 2021

Vella, soon to be part of our one-click culture, is, unsurprisingly, on-message.

Can we buy a vowel? Name review of Abrdn

Catchword

May 31, 2021

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.

Why your project needs a code name and how to choose one

Catchword

May 18, 2021

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Catchword’s Clutch double-play: #1 for naming, #1 for branding

Catchword

May 10, 2021

“The Catchword team is honored and thrilled to see our dedication to excellence recognized by the Clutch analysts, and, more importantly, our clients,” said principal Mark Skoultchi.

Y oh Y? Name review of Kyndryl

Catchword

May 3, 2021

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?

Pastafazool! Helping to name Cascatelli

Laurel Sutton

April 8, 2021

Who could resist the opportunity to weigh in on a new pasta shape name?

Clutch ranks Catchword #1 naming agency in the world for 5th year

Catchword

March 15, 2021

With 63 reviews from well-known brands such as NBC Sports Group, Corning, and PwC, and despite steep competition from thousands of agencies, Catchword’s expertise, brand presence, award-winning portfolio, and consistent 5-star reviews have kept the company in the #1 spot every day since Clutch began recognizing leadership in naming.

Much ado and much adon’t: Name review of Nothing

Catchword

February 17, 2021

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?

Catchword wins Transform Award for WomenLift Health

Catchword

December 30, 2020

For the third consecutive year, Catchword has been honored with a Transform Award for Best Naming Strategy, this time for WomenLift Health, the name of the new nonprofit within Stanford Global Health that improves health around the world by investing in women’s leadership.

Clutch names Catchword a worldwide leader for 2020: #1 for branding and #2 for all B2B services combined

Catchword

December 10, 2020

“What really blows my mind and makes me prouder than you can imagine, is Catchword’s position as second in the world amongst 200,000+ B2B service providers.” – Maria Cypher