CatchThis Blog

Gaming the system: Stadia name review

Alex Kelley

April 24, 2019

Although the name is welcoming and friendly, it also has an epic-ness to it as you can’t ignore the size and scale of Stadia’s literal meaning.

GoMotion goes live with a new name from Catchword

Erin Milnes

April 18, 2019

GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name from Catchword. Formerly called SE  Studio, GoMotion makes it easy to manage activity classes, registration, payments, website, and more. “We are excited to announce the rebrand of SE Studio to GoMotion,” said Tom Fristoe, Vice […]

Pi Charging expands its brand with a new name from Catchword: Spansive

Erin Milnes

April 11, 2019

CEO and cofounder John MacDonald explained in a post on Medium that the new name, born from the word expansive, means “growth, expansion, and action” and reflects the company’s growing team and expanding business and vision.

How to use “negative” brand names to good effect – How Brands Are Built guest post

Erin Milnes

April 10, 2019

This week, Catchword’s own Mark Skoultchi explores how a word’s negative baggage can actually help a brand name carry more weight with its target audience.

Baby naming, influencer culture, and personal branding: Catchword co-founder Laurel Sutton on Baby Names Podcast

Erin Milnes

March 14, 2019

Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things on its podcast.

Pardon my French: Name review of Bonvoy

Alex Kelley

March 5, 2019

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.

Clutch names Catchword #1 marketing/advertising agency in New York and San Francisco

Erin Milnes

March 1, 2019

To our dear readers, this may sound like more of the same — after all, just a few months ago Catchword announced that it was ranked #1 naming agency worldwide by Clutch for the second year in a row — but this time the competitive field includes all marketing and advertising agencies.

Catchword co-founder Laurel Sutton to present “It’s a Wrap,” an exploration of fast food naming, March 13 in San Francisco

Erin Milnes

February 27, 2019

As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.

Catchword-named Gainbridge off to a flying start with Indy 500 sponsorship

Erin Milnes

February 7, 2019

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.