CatchThis Blog

Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things on its podcast. How different is naming a brand from naming a baby? Listen to Baby Names Podcast #26 and find out.    

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.

To our dear readers, this may sound like more of the same — after all, just a few months ago Catchword announced that it was ranked #1 naming agency worldwide by Clutch for the second year in a row — but this time the competitive field includes all marketing and advertising agencies.

As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.

DesignRush cited Catchword’s impressive portfolio, client list, & case studies, industry reputation and thought leadership, and team expertise as the factors that set Catchword apart from its competition.

Catchword worked closely with the PSI team to develop a company tagline as well as names for three new technology solutions.

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

Who could resist the fun of assembling a ship from Lepin’s “Star Wnrs” line, or the fashion power of a pair of “Abibas” athletic shoes? They say imitation is the highest form of flattery. Well, these companies from China and…