CatchThis Blog

Does it Zuck? Name review of Meta


November 9, 2021

Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into new directions.

Intel Arc, a new line of high-end graphics cards, with a name from Catchword

Erin Milnes

November 1, 2021

Long-time client Intel has announced the new Intel® Arc™ Graphics Solutions, which will deliver high performance gaming, immersive visuals, and seamless game streaming & creation experiences.

No cure for pharma naming: Review of COVID vaccine brand names


October 25, 2021

Pharmaceutical naming isn’t easy. A brand name has to pass stringent FDA requirements, or those of its international counterparts, and be available as a trademark. But could the folks who came up with Comirnaty and the rest have done a better job?

Trident true? Name review of BlueTriton


August 23, 2021

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of bottled water company Nestlé Waters North America.

Catchword recognized as top B2B service provider for San Francisco and entire state


June 30, 2021

“With hundreds of fantastic agencies in the Bay Area, we are especially thrilled to receive the Clutch Leader Award again for outstanding performance on our home turf,” said Catchword principal Maria Cypher.

Long story short: Name review of Kindle Vella


June 10, 2021

Vella, soon to be part of our one-click culture, is, unsurprisingly, on-message.

Can we buy a vowel? Name review of Abrdn


May 31, 2021

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.

Why your project needs a code name and how to choose one


May 18, 2021

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Catchword’s Clutch double-play: #1 for naming, #1 for branding


May 10, 2021

“The Catchword team is honored and thrilled to see our dedication to excellence recognized by the Clutch analysts, and, more importantly, our clients,” said principal Mark Skoultchi.

Y oh Y? Name review of Kyndryl


May 3, 2021

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?

Create the Perfect Brand Name