CatchThis Blog

Y oh Y? Name review of Kyndryl


May 3, 2021

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?

Pastafazool! Helping to name Cascatelli

Laurel Sutton

April 8, 2021

Who could resist the opportunity to weigh in on a new pasta shape name?

Clutch ranks Catchword #1 naming agency in the world for 5th year


March 15, 2021

With 63 reviews from well-known brands such as NBC Sports Group, Corning, and PwC, and despite steep competition from thousands of agencies, Catchword’s expertise, brand presence, award-winning portfolio, and consistent 5-star reviews have kept the company in the #1 spot every day since Clutch began recognizing leadership in naming.

Much ado and much adon’t: Name review of Nothing


February 17, 2021

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?

Catchword wins Transform Award for WomenLift Health


December 30, 2020

For the third consecutive year, Catchword has been honored with a Transform Award for Best Naming Strategy, this time for WomenLift Health, the name of the new nonprofit within Stanford Global Health that improves health around the world by investing in women’s leadership.

Clutch names Catchword a worldwide leader for 2020: #1 for branding and #2 for all B2B services combined


December 10, 2020

“What really blows my mind and makes me prouder than you can imagine, is Catchword’s position as second in the world amongst 200,000+ B2B service providers.” – Maria Cypher

How to avoid creating culturally insensitive brand names: How Brands Are Built guest post


November 16, 2020

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

MarCom Awards recognizes Catchword with gold for WomenLift Health


November 5, 2020

“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said.

Catchword named a top branding agency for 2020 by


October 29, 2020

A leading resource for small business online tools, products, and services, ranked Catchword #3 nationwide.

MUSE Creative Awards honors Catchword with gold for URSA: Music Extreaming


October 9, 2020

The 2020 MUSE award is the second gold for Catchword’s work on URSA, which earlier captured the high honor from the MarCom Awards.