May 21, 2020
Nationwide lockdowns are reshaping the world, and after just two months, our lives already bear little resemblance to what they once were. Here at Catchword, as we grapple to understand Covid-19 and its implications, we can’t help but see the vocabulary it is ushering in—from epidemiological and medical terms to government-promoted slogans to never-before-heard colloquialisms. […]
May 19, 2020
Tips for how businesses can make sure their name will stand the test of time
March 31, 2020
Whether colleague or competitor (or both!), these folks share the branding lens through which we view the world, and truly get why we love what we do.
March 16, 2020
Consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775
March 2, 2020
“’The value of + is that it implies more, better, premium,’ explains Maria Cypher, … ‘without being specific as to content, scale, or degree of premium-ness.’
February 18, 2020
The name Croissant Stuffers immediately lets you know you’re in for some hot, savory goodness that will fill your belly.
February 12, 2020
Here’s the truth behind what it really takes to succeed as a professional namer.
February 5, 2020
For a fantasy and sci-fi geek like me, the Storyscape series was a dream project, and I loved playing the games.
December 19, 2019
Two thousand nineteen: the year of VSCO girls, even more Netflix hits, climate activism, the passing of a Reddit icon, and (oh!) a slew of new and approved words. December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and […]
December 17, 2019
The Boston-based, clinical-stage biotechnology company, founded in 2016, discovers and develops patient-directed, biomarker-driven therapies for cancer patients who need life-saving treatment.