CatchThis Blog

Catchword-named Gainbridge off to a flying start with Indy 500 sponsorship

Erin Milnes

February 7, 2019

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.

Aetna and Apple team up on Attain, new healthcare program named by Catchword

Erin Milnes

February 1, 2019

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.

Catchword named top branding agency by DesignRush

Erin Milnes

January 28, 2019

DesignRush cited Catchword’s impressive portfolio, client list, & case studies, industry reputation and thought leadership, and team expertise as the factors that set Catchword apart from its competition.

Testing giant PSI Services wraps 2018 with new names and messaging courtesy of Catchword

Erin Milnes

January 17, 2019

Catchword worked closely with the PSI team to develop a company tagline as well as names for three new technology solutions.

The 10 essential qualities of great brand names

The Catchword Team

January 8, 2019

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

Tis the season … for brand knockoffs!

Erin Milnes

December 20, 2018

Who could resist the fun of assembling a ship from Lepin’s “Star Wnrs” line, or the fashion power of a pair of “Abibas” athletic shoes? They say imitation is the highest form of flattery. Well, these companies from China and…

Catchword ranked #1 naming agency, two years in a row!

Erin Milnes

December 12, 2018

Catchword is proud to announce that for the second year in a row, Clutch – the leading provider of ratings and reviews for creative agencies – has ranked Catchword as #1 among Global Leaders in the naming industry. “The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and […]

Gentlemen of Athleisure: Name review of Hill City

Erin Milnes

November 27, 2018

San Francisco-based apparel giant Gap Inc. recently launched Hill City, a men’s luxury activewear brand. The new brand is essentially a men’s Athleta (another Gap-owned apparel maker, known for yoga pants, leggings,  sweaters, and other day-to-night activewear for women). Both companies serve consumers who are looking to own fewer and better clothes (and don’t mind […]

Washington Post quotes Catchword’s Laurel Sutton on National Landing, the new name for Amazon HQ2’s neighborhood

Erin Milnes

November 20, 2018

The Washington Post sought Catchword’s expert input in its recent story on National Landing, the new neighborhood for Amazon’s HQ2a (or is it 2b?) in Northern Virginia. Co-founder Laurel Sutton was happy to oblige. “When they come up with a name like National Landing, it is not to serve the needs of the people who […]

Campus Explorer rebrands with a new name from Catchword: Archer Education

Erin Milnes

November 13, 2018

Higher education enrollment marketing services provider Campus Explorer has relaunched as Archer Education, a name developed by Catchword to highlight the company’s targeted approach. The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest this precision as well as the overarching, full-lifecycle package of services. Archer […]