CatchThis Blog

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.

DesignRush cited Catchword’s impressive portfolio, client list, & case studies, industry reputation and thought leadership, and team expertise as the factors that set Catchword apart from its competition.

Catchword worked closely with the PSI team to develop a company tagline as well as names for three new technology solutions.

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

Who could resist the fun of assembling a ship from Lepin’s “Star Wnrs” line, or the fashion power of a pair of “Abibas” athletic shoes? They say imitation is the highest form of flattery. Well, these companies from China and…

Catchword is proud to announce that for the second year in a row, Clutch – the leading provider of ratings and reviews for creative agencies – has ranked Catchword as #1 among Global Leaders in the naming industry. “The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and […]

San Francisco-based apparel giant Gap Inc. recently launched Hill City, a men’s luxury activewear brand. The new brand is essentially a men’s Athleta (another Gap-owned apparel maker, known for yoga pants, leggings,  sweaters, and other day-to-night activewear for women). Both companies serve consumers who are looking to own fewer and better clothes (and don’t mind […]

The Washington Post sought Catchword’s expert input in its recent story on National Landing, the new neighborhood for Amazon’s HQ2a (or is it 2b?) in Northern Virginia. Co-founder Laurel Sutton was happy to oblige. “When they come up with a name like National Landing, it is not to serve the needs of the people who […]

Higher education enrollment marketing services provider Campus Explorer has relaunched as Archer Education, a name developed by Catchword to highlight the company’s targeted approach. The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest this precision as well as the overarching, full-lifecycle package of services. Archer […]