CatchThis Blog

How to avoid creating culturally insensitive brand names: How Brands Are Built guest post

Catchword

November 16, 2020

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

MarCom Awards recognizes Catchword with gold for WomenLift Health

Catchword

November 5, 2020

“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said.

Catchword named a top branding agency for 2020 by Digital.com

Catchword

October 29, 2020

A leading resource for small business online tools, products, and services, Digital.com ranked Catchword #3 nationwide.

MUSE Creative Awards honors Catchword with gold for URSA: Music Extreaming

Catchword

October 9, 2020

The 2020 MUSE award is the second gold for Catchword’s work on URSA, which earlier captured the high honor from the MarCom Awards.

The ultimate nightcap? Name Review of Driftwell, Pepsi’s sleep aid drink

Catchword

September 23, 2020

With two ingredients proven to promote relaxation and reduce stress, this functional water is designed to get you far more than 40 winks. But is the name “Driftwell” a dream-come-true, or simply a snoozefest?

Catchword ranked #1 B2B service provider in California

Catchword

September 21, 2020

Competition was fierce in the Golden State, with thousands of agencies contributing to an economy that’s not only the largest among the states but is the 5th biggest in the world.

Catchword awarded Hermes Gold for WomenLift Health

Catchword

July 28, 2020

Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.

Sounds About Right: Name Review of Mmhmm

Catchword

July 21, 2020

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.

Stanford’s WomenLift Health: Promoting women’s leadership with a name from Catchword

Catchword

June 4, 2020

The new nonprofit promotes and supports women in health-leadership positions around the world.

Do you speak Covid? The new language of our times

Catchword

May 21, 2020

Nationwide lockdowns are reshaping the world, and after just two months, our lives already bear little resemblance to what they once were. As we grapple to understand Covid-19 and its implications, we can’t help but see the vocabulary it is ushering in. Here’s a sampling of the lingo we’ve become all too familiar with.