CatchThis Blog

For the third consecutive year, Catchword has been honored with a Transform Award for Best Naming Strategy, this time for WomenLift Health, the name of the new nonprofit within Stanford Global Health that improves health around the world by investing in women’s leadership.

“What really blows my mind and makes me prouder than you can imagine, is Catchword’s position as second in the world amongst 200,000+ B2B service providers.” – Maria Cypher

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said.

A leading resource for small business online tools, products, and services, Digital.com ranked Catchword #3 nationwide.

The 2020 MUSE award is the second gold for Catchword’s work on URSA, which earlier captured the high honor from the MarCom Awards.

With two ingredients proven to promote relaxation and reduce stress, this functional water is designed to get you far more than 40 winks. But is the name “Driftwell” a dream-come-true, or simply a snoozefest?

Competition was fierce in the Golden State, with thousands of agencies contributing to an economy that’s not only the largest among the states but is the 5th biggest in the world.

Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.