CatchThis Blog

Platinum & gold for Catchword in 2022 Hermes Creative Awards

Catchword

April 25, 2022

“We couldn’t be more delighted and proud to see these names recognized by such an esteemed international competition,” said Catchword principal Mark Skoultchi.

Catchword takes gold and silver in MUSE Creative Awards 2022

Catchword

April 6, 2022

“We’re thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn’t be prouder of these three new product names, which have already gained great recognition in their industries.”

10 worst company naming mistakes

Catchword

March 1, 2022

Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your brand and engage your customers. Get it wrong, and you might render your company invisible, or call attention to it for all the wrong reasons. Take it from us, company naming is not for the […]

Now we’re talkin’! Name review of Abbott Lingo

Catchword

February 15, 2022

Abbott’s new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?

No skin in the game: Name review of Washington Commanders

Catchword

February 3, 2022

Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its team?

American Name Society Names of the Year 2021

Catchword

February 1, 2022

What do Great Resignation, Karen, and Cyber Ninjas have in common?

Car Thing, you make my heart sing: Name review of the new device from Spotify

Catchword

January 17, 2022

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how’s the name?

Leading auto finance company MotoRefi rebrands with a new name from Catchword: Caribou

Catchword

January 8, 2022

We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.

Best of 2021: Catchword Name Launch Highlights

Catchword

December 16, 2021

Although we try not to play favorites (we love all our name babies equally), here are the best of the best Catchword-named brands born in 2021.

Catchword-named Vuity is the first medication for age-related farsightedness

Catchword

December 9, 2021

Catchword is thrilled to share Allergan’s announcement that the FDA has approved Vuity and it is now available by prescription. Catchword created the name for this first and only eye drop to treat presbyopia (age-related blurry near vision) and for pHast, the technology used to deliver it.

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