CatchThis Blog

Clearly, Haleon has come out of the gate a strong company, but what about its name?

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

“We couldn’t be more delighted and proud to see these names recognized by such an esteemed international competition,” said Catchword principal Mark Skoultchi.

“We’re thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn’t be prouder of these three new product names, which have already gained great recognition in their industries.”

Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your brand and engage your customers. Get it wrong, and you might render your company invisible, or call attention to it for all the wrong reasons. Take it from us, company naming is not for the […]

Abbott’s new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?

Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its team?

What do Great Resignation, Karen, and Cyber Ninjas have in common?

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how’s the name?

We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.