full-service naming & visual identity
Whether you’re a VC-backed startup, a CPG company launching a new snack line, a multi-billion dollar spinoff, or anything in between, Catchword has you covered. Our verbal and visual identity services incorporate every aspect of company and product naming—including name architecture, legal and linguistic screening, and domain brokering—along with wordmarks and logos. We’ll quite literally help you make your mark.
Naming
The biggest brand names are more recognized than Renaissance masterpieces and A-list celebrities, and they invite us to participate in the stories of our time. Catchword’s naming services, honed over a quarter century, have yielded a truly remarkable chronology of names that have become part of common parlance. We’ll create a company or product name for you that authentically expresses your own mythos.
- Company Naming
- Product & Service Naming
- Linguistic analysis
- Trademark Prescreening
- Taglines
- Naming Architecture
- Positioning
- Domain names
visual identity
Life is visual. It isn’t complete without color and form, and neither is your brand. Our visual identity services include logos and wordmarks, templates, and comprehensive style guides that richly and seamlessly help bring your new name to life.
- Logos & Wordmarks
- Style Guides
Selected Work
Fullsight
Vudu
Fitbit Wearables
How can we help you?
Brand naming and visual identity are bigger challenges than most people realize, with the need to create distinctive names and logos that are legally available, culturally and linguistically appropriate, and appealing to a diverse group of stakeholders. Where do you begin? We’d be happy to chat about your naming and design needs.
