Insights Type: Tips & Guides

The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than

At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming