Insights Type: Tips/Guides

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And...

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only...

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers...

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that...

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than...

At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a...

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming...

With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left to wonder...

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up...

Plenty of companies use numbers in their name: Three Twins Ice Cream, Four Seasons Hotels, Six Flags, Nine West, and...