Insights Type: Name Reviews

When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide

Philips Lighting has changed its name to Signify. Why is this significant? First, a little background: in 2016, Philips Lighting

Both non-English names and misspelled names are meant to be surprising; they ask the consumer to go on a little

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som

The seltzer tsunami washing over America has not abated, and this month it was announced that one of the biggest

A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client

Fashion powerhouse Coach surprised the world by announcing that its parent company — which recently acquired Kate Spade and Stuart

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched

Tribute or appropriation? For startup Bodega, the name evaluation can't be separated from a discussion of the company—and name—roll-out.