Insights Type: Name Reviews

The annual electronics show provides a bevy of brand names to review. See which hold a charge.

Johnson & Johnson spinoff Kenvue will be a powerhouse, with an estmated 1 billion customers. Is Kenvue the company name

GE is separating into three public companies. GE HealthCare will, logically, focus on healthcare, GE Aerospace on aerospace, and GE

Clearly, Haleon has come out of the gate a strong company, but what about its name?

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But

Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or

Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of