Insights Type: Name Reviews

Clearly, Haleon has come out of the gate a strong company, but what about its name?

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But...

Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its...

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or...

Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into...

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of...

Vella, soon to be part of our one-click culture, is, unsurprisingly, on-message.

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you...

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the...