Insights Type: Name Reviews

Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog.

With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping

I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g.,

Let’s just say you came up with a computer chip that was able to mimic the thought processes of the

In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they

Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though

Today’s email greeted me with news of the launch of Gilt Groupe’s new shopping site for men, Park & Bond,

Hyatt is offering a very helpful and appealing new type of room, designed for allergy sufferers: “Respire by Hyatt —

Pass the crappy names jar, I’ve got another donation. 4PSA. Nope, I didn’t just have a brain burp. That’s the

A few weeks ago there was a brouhaha over the launch of Oprah’s new cable network logo. The critics claimed