Insights Type: Name Reviews

Quick: What do Gucci, Yves St. Laurent, Balenciaga, Puma and Bottega Venetta have in common? If you’ve been following the

Ah, the hearts and purse strings of the mobile masses are so fickle. One minute we’re devoted to one device,

From the man who co-founded Warby Parker and brought cachet to cheap eyeglasses, now comes another groundbreaking brand: Harry’s. The

The devil doesn’t wear Prada, she wears a Girl Scout uniform. Or at least she does from February through March,

Love it or hate it, the premise of Google Glass (scheduled for release this year) is a real eye-opener. The

To the delight of humor columnists everywhere, the U.S. Postal Service is launching a clothing line dubbed Rain Heat &

Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space

You cannot separate brand naming from brand strategy. Apple’s Retina brand name stands out as a singular example of the

This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the

It’s not often that film titles get media coverage, but then The Hobbit is no ordinary film – or should