Insights Type: Name Reviews

The devil doesn’t wear Prada, she wears a Girl Scout uniform. Or at least she does from February through March,...

Love it or hate it, the premise of Google Glass (scheduled for release this year) is a real eye-opener. The...

To the delight of humor columnists everywhere, the U.S. Postal Service is launching a clothing line dubbed Rain Heat &...

Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space...

You cannot separate brand naming from brand strategy. Apple’s Retina brand name stands out as a singular example of the potential...

It’s not often that film titles get media coverage, but then The Hobbit is no ordinary film – or should...

I have to admit, I’ve taken Tylenol PM when I really didn’t have any pain. Sometimes when sleep has eluded...

How many ad agencies does it take to create a tagline? In the case of Toyota’s newly debuted “Let’s Go...

Avis’ original tagline—We try harder—was penned in the 1960s, and it was a textbook example of a brilliant positioning ploy....

Most people don’t realize it, but a brand name is a complicated piece of marketing and communication.  In addition to...