Insights Type: Media Coverage

Laurel Sutton, a linguist, strategist and co-founder of the naming agency Catchword, points out that recent years—and recent recessions—have taught

“The value of + is that it implies more, better, premium,” explains Maria Cypher ... , “without being specific as

Clutch collects verified client reviews over the phone to compile the most in-depth research on the best B2B service providers.

Clutch ranked the companies based on the quality and recency of verified client reviews, as well as the companies’ market

Dave, Marcus, Brigit — these financial products want to be on a first name basis with you. When you need

News Corp, the mass media conglomerate that owns Dow Jones & Company (publisher of The Wall Street Journal and Barron's),

Laurel Sutton, co-founder of the branding company Catchword Branding and vice president of the American Name Society, said we’re prone

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and

As Catchword’s co-founder and creative lead, Maria Cypher oversees creative strategy for one of the world’s leading naming firms. She

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used