Insights Type: Media Coverage

In today’s San Francisco Chronicle (by Patricia Yollin): Nzadi is one of the most obscure tongues in the world. That’s

I read in today’s paper about the public launch of Tokoni, a one-stop destination for storytelling – on all kinds

And gives it a good review, too. Did I mention we named Didj? It was one of the most fun

Those of us in the naming business have been looking for ROI data for an eternity. How can we justify

As a member of the American Name Society, I get to enjoy all the name-related news on the email list.

It turns out that it’s not as simple as translating your product branding into the language of the place where

There are times when a snappy descriptive name for a product or program can be just the ticket. And there

Now that the Giants and Jets have decided to reject Allianz as a potential sponsor of their new stadium because

My first paycheck as an English teacher in Caracas, Venezuela was a manila envelope stuffed with over a million bolívares.

I am happily addicted to caffeine – until I skip my normal morning dose. There follows an inevitable sluggishness and