Insights Type: Media Coverage

Today Agilent unveiled the name for the electronic measurement company it will spin off later this year, and it’s one

The word “coin” as part of product names has been popping up recently in the technology and financial media. Bitcoin,

Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from

Serial entrepreneur Mike Rauta took eight years to figure out an appropriate name for his last startup, an after-school tutoring

This just in: All Nippon Airways (ANA), one of Japan’s largest airlines, has announced the renaming of its budget carrier

A few days ago we blogged the piece in The Atlantic Wire about startup names, in which I was quoted.

The latest start-up boom has led to the creation of at least 161 companies that end in “ly,” “lee,” and “li,” which

In 1970, an organic chemist named John E. Franz was working at Monsanto when he and his team made a

Pharmaceutical companies have long hunted for the “female Viagra,” tempted by the untapped profit potential of sexually unfulfilled women. According

After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,”