Insights Type: Media Coverage

Let the trashcans go hungry! Spoiler Alert connects restaurants and grocers who have surplus food with non-profits that can use

Here at Catchword, distilling a company or product’s being into a word or two is what we do. That’s what

Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality

A good company name doesn’t have to tell customers exactly what you do. Names that hinge on a compelling narrative

The announcement came in November with two names attached: one famous, one not, or at least not yet. The famous

Amero. Vida. 8 Octavia. NEMA. Lumina. The names unfurl easily, with a kind of sensual appeal that’s almost embarrassing. Say

As naming consultants, when we’re naming products or companies we generally recommend a name that’s easy and intuitive for target

Catchword Featured on 99% Invisible’s Design Podcast This blog originally appeared at Slate as a transcript of the 99% Invisible

Duckhorn Wine Company has a history of going after wineries that dare to use a duck in their names or

It may seem like a simple name: Keysight Technologies. It couldn’t be that hard to come up with. Right? Wrong.