Insights Type: Media Coverage

What do expert namers think of the proliferation of "Deep" names? Catchword's take in The Washington Post

Fast Company tapped the Catchword team to evaluate Dell's new brand architecture. Spoiler: great strategy, meh naming

Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and

A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers

Catchword Branding is an agency that provides sustainable branding strategies and solutions to diverse clients worldwide. They specialize in creating

Whether you’re a fan of the drug name Zepbound or, like one X user, think it sounds like “an off

Awards are a great way to boost your business’ accolades and credibility. Here’s how UpCity customers are taking charge. Awards

What’s in a name? A lot, when it comes to small-business success. The right name can make your company the

When the World Health Organization announced in May 2021 that it would start using letters of the Greek alphabet to

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