Trademark Screening

Although strategic alignment and creative vitality are key to name development, at the end of the day, names must be available for use. Catchword’s expert preliminary search process ensures the greatest chance of success when name candidates undergo full trademark search. After all, there’s only one thing worse than finding out that the name you just fell in love with means “Your sister is a bag of hammers” in Samoan. And that’s finding out that it doesn’t—but you can’t legally own it.

Before recommending names, our search team screens them in the appropriate combination of USPTO, Google, and country and industry-specific databases—determined in discussion with your corporate counsel. (If you don’t have a good trademark attorney, we’re happy to recommend one.) If domain availability is required, we’ll also screen for .com availability and provide an opinion on purchasability.

Our extensive research allows us to present names that are much more likely to clear your counsel’s full trademark search. It also weeds out names that, while not legally infringing, raise marketing concerns because they might recall a competitor’s name (or a porn site, or a startup that went down in flames). Think of our trademark team as your attorney’s new BFF.

How to Trademark a Company or Product Name.

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The International Trademark Association (INTA) annual meeting is next week in Seattle, and Catchword will be there for the first time!

INTA annual meeting

It’s INTA’s 140th Annual Meeting, May 19-23, with 10,600+ brand owners and IP professionals from 150 countries.

The team is super excited to discuss how Catchword can help trademark professionals and their clients develop brand names that are creative, strategic, AND ownable.

Come see Maria, Mark, and Leena at Booth 371, and drop off your business card for a chance to win

  • a Fitbit fitness tracker — we named the Blaze, Charge, Flex, Force, One, Surge, and Zip!

or

  • a domain name of your choice from 60 options in competitive sectors like tech and healthcare, including premium names like Geopolitan, Claridex, Everprise, Shoppolis, and Zetect

See you there!

International Trademark Association

#INTA2018

The International Trademark Association (INTA) annual meeting is next week in Seattle, and Catchword will be there for the first time!

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