Technology Naming

Let’s face it: technology naming (including software and hardware) is a unique branding exercise. And the challenges are enormous. More than any other industry, technology–both consumer and B2B–is saturated with product and service brand names. Trying to identify a unique name that maps to your product’s core functionalities and key customer benefits, and that doesn’t recall an existing product name in the market, is one of the greatest challenges technology product managers and marketers face today. 

Why Choose Catchword for Technology Naming Services?

At Catchword, we get it. We cut our teeth naming technology products, services and companies. Our naming agency got its start in the San Francisco Bay area in 1998, and since then we’ve named literally hundreds of technology products, services, and businesses. We’ve worked with some of the biggest brands in consumer & B2B technology.

For examples of our technology naming experience check out our full portfolio.

Please use the following links to learn more about our approach, team, and experience.