Technology Naming

Let’s face it: technology naming (including software and hardware) is a unique branding exercise. And the challenges are enormous. More than any other industry, technology–both consumer and B2B–is saturated with product and service brand names. Trying to identify a unique name that maps to your product’s core functionalities and key customer benefits, and that doesn’t recall an existing product name in the market, is one of the greatest challenges technology product managers and marketers face today.

At Catchword, we get it. We cut our teeth naming technology products, services and companies. Our agency got its start in the San Francisco Bay area in 1998, and since then we’ve named literally hundreds of technology products, services, and businesses. Just some of our consumer & B2B clients include:

Adobe
Fitbit
Agilent
Marsh ClearSight
Cisco
HP
MacPaw
BlackBerry
Intel
Asana
Roku
Keysight
Thalmic Labs
Vudu
Rapid7
Alco

 

For a full list of our technology naming clients please check out our clients page.

For examples of our technology naming experience check out our full portfolio.

Please use the following links to learn more about our approach, team, and naming experience.

Approach  |  Our Team  |  Portfolio Highlights  |  All Naming Experience  |  Naming Resources  |  Naming Guide  |  Contact  |