Service Type: Product Naming

Adobe’s game-changing software platform, which sits atop any operating system and functions seamlessly and invisibly

Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™

Domain name for Apture, a tool that lets readers get contextual info without leaving a web page (later acquired by Google)

The leading business productivity company and its platform that seamlessly integrates work-related applications

Adobe’s application for creating web-based 3D worlds that can be accessed in real time with any browser

Fixed annuity for Allstate, the second-largest personal insurer in the nation

Domain name for Asensia, a dietary supplement that helps boost progesterone levels and improve women’s hormone balance

Software firm and its cloud-based suite, which helps marketers build brand awareness

Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment

Innovative LED lighting and intelligent cooling systems for Sub-Zero's premium refrigerators