Service Type: Product Naming

Apture

Domain name for Apture, a tool that lets readers get contextual info without leaving a web page (later acquired by Google)

Case Study

Asana

The leading business productivity company and its platform that seamlessly integrates work-related applications

Adobe Atmosphere

Adobe’s application for creating web-based 3D worlds that can be accessed in real time with any browser

Allstate MarketSmart

Fixed annuity for Allstate, the second-largest personal insurer in the nation

Asensia

Domain name for Asensia, a dietary supplement that helps boost progesterone levels and improve women’s hormone balance

Awareness

Software firm and its cloud-based suite, which helps marketers build brand awareness

Beyond the Scale

Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment

Case Study

Sub-Zero Split Climate & ClearSight

Naming the innovative LED lighting and intelligent cooling systems for Sub-Zero's premium refrigerators

Don’t know your Aphesis from your Euphemism?