Service Type: Product Naming

Renamed CircumNav and its lead GPS product, which gives drivers real-time traffic data

Mobile and cloud technology provider for the business travel industry that leverages user preferences and behavior to generate a personalized experience

LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun

Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands

Private-label flavored cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Dreyer’s decadent line of super-creamy, super-premium ice creams

Lucky/Albertsons house line of OTC health and beauty aids (conveys their parity with the national brands)

Eaux Vives’s bottled water, referencing the glacial esker from which the water springs

ETS’s suite of computer-delivered, modular, and fully customizable assessments

Toyo’s tire line that provides extended tread life for a wide range of cars and minivans