Service Type: Product Naming

LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun

Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands

Private-label flavored cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Dreyer’s decadent line of super-creamy, super-premium ice creams

Lucky/Albertsons house line of OTC health and beauty aids (conveys their parity with the national brands)

Eaux Vives’s bottled water, referencing the glacial esker from which the water springs

ETS’s suite of computer-delivered, modular, and fully customizable assessments

Toyo’s tire line that provides extended tread life for a wide range of cars and minivans

Purina’s innovative gourmet broths for cats

House brand of tortilla chips for Ahold (parent of Giant Food and Stop & Shop)