Service Type: Product Naming

Business product naming architecture and strategy for global communications and IT giant

Trend Micro’s software that lets parents monitor their kids’ Internet and social media activity and take steps to protect them

K-Y’s new, fun way to apply lubricant: a sensuous spray

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera

Payvment’s social commerce platform, where Facebook shoppers can discover the hottest trends and coolest products

Tech company and its award-winning smartpen, which captures writing, audio, and more

Corning's exceptionally stable and pure display glass for hand-held devices

Magellan’s elegant line of GPS car devices that guide drivers to their destinations in style

Private-label line of root beer and other old-fashioned sodas for Ahold (parent of Giant Food and Stop & Shop)

Corning’s technology that turns photos into vivid, everlasting art by printing them on break-resistant glass