Service Type: Product Naming

Xerox’s innovative and environmentally friendly waterless inkjet system for high-volume printing

Family name and naming strategy for a suite of electronic filing solutions with three product options

Allstate’s auto insurance program that gives customers a range of options when choosing insurance features

Allstate’s home insurance program that gives customers a range of options when choosing insurance features

Private-label line of flavored seltzers for international food retailer Ahold (parent of Giant Food and Stop & Shop)

"Zillio: A zillion ways to play math," a math game for elementary school kids that’s as educational as it is fun

Lively educational game system from LeapFrog (co-branded with Disney) that keeps preschoolers moving and learning

Company and its online platform that enables investment management candidates to prove themselves with simulated trading

Merck’s shingles vaccine (from “vaccine” and “Herpes Zoster,” the name for shingles)

Naming wearable fitness trackers for Fitbit