Service Type: Product Naming

Berry Plastics’ innovative polypropylene product for packaging both hot and cold food and beverages

Wells Fargo’s secure online storage service, which functions as a virtual safe for key records

Digital entertainment company and its device that can stream a vast library of HD movie content with near-magical speed

Xerox’s innovative and environmentally friendly waterless inkjet system for high-volume printing

Family name and naming strategy for a suite of electronic filing solutions with three product options

Allstate’s auto insurance program that gives customers a range of options when choosing insurance features

Allstate’s home insurance program that gives customers a range of options when choosing insurance features

Private-label line of flavored seltzers for international food retailer Ahold (parent of Giant Food and Stop & Shop)

"Zillio: A zillion ways to play math," a math game for elementary school kids that’s as educational as it is fun

Lively educational game system from LeapFrog (co-branded with Disney) that keeps preschoolers moving and learning