A magical new way to watch

Technology company and product naming

From the moment we heard about this revolutionary video service, we were under its spell. The company needed a blockbuster name to capture the magic of a new way to watch: streaming video. Enabling users to instantly stream an enormous library of movies and television shows at home or on the go, Vudu ushered in a new type of at-home entertainment and the era of cord-cutting.

In 2007, Vudu, as a set-top box, became the first on-demand platform to offer HD movies for download. The company was then acquired by Walmart, after the behemoth failed to master the streaming space with its own offering. In 2020, NBCUniversal subsidiary Fandango purchased the brand, which now offers over 200,000 movies and TV shows to rent or buy to more than 75 million US households. Vudu is also the official movie and TV store for Roku (another Catchword client).

At just four letters, Vudu—with its consonant-vowel-consonant-vowel structure—is remarkably easy to pronounce and fits neatly in the visual lineup of streaming media options. With a whole lot of innovation and a little bit of pixie dust, Vudu has charmed users and wholly reshaped how we view the at-home cinematic experience, making it nothing short of … well, voodoo.

Media & Entertainment
Company Naming
Product Naming

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