Service Type: Company Naming

Lightful

Domain name for Lightful, a company and its software platform that provides charities with greater reach through digital and social media

Versalume

Corning spin-off that develops smart, integrated solutions based on Fibrance light-diffusing fiber

Family Paths

Mental health professionals and volunteers focused on helping low-income, multi-stressed individuals and families

Humane Rescue Alliance

Merger of the Washington Humane Society and The Washington Animal Rescue League

Vivaty

Renamed Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (vivid + activity)

Case Study

Vudu

Naming a digital entertainment company and its device that can stream a vast library of HD movie content with near-magical speed

Wild Mint

Renamed e-commerce site Essential Safe Products (ESP), which offers a range of toxin-free products

Zolio

Company and its online platform that enables investment management candidates to prove themselves with simulated trading

SquareTrade

Independent, award-winning warranty provider (named one of the top 100 websites of 2010 by PC Magazine) and its product

Sunbird

Leader in data center infrastructure management software

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