Service Type: Company Naming

Ikena

Renamed Kyn Therapeutics to reflect a broad perspective and understanding of cancer and how to fight it

Catalight Foundation

New foundation, born from Easterseals Bay Area, that provides organizations strategy and technology solutions

Alluma

(Formerly Social Interest Solutions, SIS) Nonprofit that helps communities access critical services via tech and strategy solutions

SmartMove

Renamed CableMover to make clear it helps you move all your accounts—internet, smart home, and more—to your new location

Archer

(Formerly Campus Explorer) Education and marketing technology company that helps schools reach, enroll, and retain students

Inscripta

Gene-editing tech company that puts researchers in control with tools including a family of CRISPR enzymes

Omento

Domain name for Omento, a natural horse feed provider that uses locally and sustainably sourced ingredients and next generation science

Spectricity

Spinoff from IMEC that develops low-cost, miniaturized optical spectral sensing solutions

Rounz

Korean online and brick and mortar eyeglasses retailer and mobile application

Case Study

Ursa

Developing a name and tagline for a new music streaming company, platform, and service that better connects artists and fans

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