Service Type: Brand Architecture

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

Naming architecture for iconic jeans brand

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera

Naming architecture and protocol for Corning’s portfolio of hundreds of products

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand

Global leader in networking, cloud, and security solutions

(Formerly Research In Motion, RIM) Creator of the first smartphone and its new lines

The leading business productivity company and its platform that seamlessly integrates work-related applications

(Formerly MyFamily.com) Leading genealogy site and its parent brand

Naming the innovative LED lighting and intelligent cooling systems for Sub-Zero's premium refrigerators