Experts recommend asking marketing and advertising agencies:
- Have you worked on a project like this before? What about in this industry?
- What strategies or processes do you use to execute on their client’s goals?
- How do you measure success?
- What am I paying for? What is the cost-breakdown by specific service?
Choosing the right partner for an advertising or marketing campaign can be tough. Here are some tips from a few experts to help guide you in making the right decision.
Understand Their History of Work
Erin Milnes, Creative Director at Catchword suggests starting by asking potential advertising partners if any of their experience aligns with your specific challenge.
”What experience do you have in my sector and with my challenge? What is your process and who will be working with me? What deliverable are they responsible for?” Milnes said. “Then after interviewing the agency, ask yourself: Were you comfortable asking questions, and were they comfortable answering? Did their answers make sense? Rapport is critical in creative services.” …